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Many businesses have sought creative ways to keep customers incentivized to return because there are so many options for shopping around. Publishers are no different. Harlequin, the famed romance novel imprint of Harper, is turning to a new reader rewards program as a way to keep readers loyal in the ever-growing book marketplace. Unlike a lot…
Despite the endless negative news reports and doomsday forecasts regarding the rise of eBooks at the expense of paper books, recent studies and reports vindicate those of us who prefer pulp to pixels. According to the American Booksellers Association, independent booksellers are continuing to add new stores, which means there are more places to buy and…
Whenever I drive to my real local library or the Barnes & Noble near my house, I’m always disappointed I can find a parking space so easily. Trust me, I love convenience. But where is everyone? What are they doing that’s more fun than browsing the shelves? Every man keeps a few secrets from his…
There’s an old joke in publishing about consultants, though it’s probably rooted in truth. A new executive hires a prestigious firm to spend months on an expensive deep dive, and they come back, excited, with one key insight: “You should publish more bestsellers, and fewer books that aren’t bestsellers.” Why didn’t we think of that?…
One of the best parts of being a book editor is that it gives you a magic power. You take a Microsoft Word file, wave your hand over it and say, “Now it’s a book.” And it’s a book. Up until that moment, it’s just words and ideas, and they could be changed, tweaked, or…
Last week, I had an author ask me the earliest his publisher could have his book out. I told him January 2016. Even if he turned it in this week. “And, they wonder why big publishers are dying,” he said. He wondered aloud if he should crowdfund a shorter idea and self-publish a ninety-nine cent…
Have you ever shown up at a party only to find out the keg’s already been emptied? I meet a lot of writers who feel like that’s what happened to books. They’ve chosen to write a book at a time when that’s as old fashioned as typing it up on a typewriter. Or so they’ve…
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