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Round-Down: Are BOGO Books A Good Thing?

Round-Down: Are BOGO Books A Good Thing?

Many businesses have sought creative ways to keep customers incentivized to return because there are so many options for shopping around. Publishers are no different. Harlequin, the famed romance novel imprint of Harper, is turning to a new reader rewards program as a way to keep readers loyal in the ever-growing book marketplace. Unlike a lot…

Round-Down: Extra! Extra! Paper Lives!

Round-Down: Extra! Extra! Paper Lives!

Despite the endless negative news reports and doomsday forecasts regarding the rise of eBooks at the expense of paper books, recent studies and reports vindicate those of us who prefer pulp to pixels. According to the American Booksellers Association, independent booksellers are continuing to add new stores, which means there are more places to buy and…

Woman sorting papers in boxes in old publishing company

The Ploughshares Round-Down: Publishing Isn’t Dead

There’s an old joke in publishing about consultants, though it’s probably rooted in truth. A new executive hires a prestigious firm to spend months on an expensive deep dive, and they come back, excited, with one key insight: “You should publish more bestsellers, and fewer books that aren’t bestsellers.” Why didn’t we think of that?…

Black background with white blocks spelling out "Self-Publishing"

The Ploughshares Round-Down: What NYC Publishing REALLY Thinks About Self-Publishing

Last week, I had an author ask me the earliest his publisher could have his book out. I told him January 2016. Even if he turned it in this week. “And, they wonder why big publishers are dying,” he said. He wondered aloud if he should crowdfund a shorter idea and self-publish a ninety-nine cent…