behavior and color

Seeing Red: What Writers Should Know About Color
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Seeing Red: What Writers Should Know About Color

Writers should understand how to use color because seeing “red”and reading the word “red” can evoke the same heightened emotion. Our perception, behavior and mood can be influenced by color. Reaction to color is part of our evolutionary biology. The color blue, for example, is associated with the nighttime and rest, so it calms us. Yellow,…