book marketing

Woman sorting papers in boxes in old publishing company

The Ploughshares Round-Down: Publishing Isn’t Dead

There’s an old joke in publishing about consultants, though it’s probably rooted in truth. A new executive hires a prestigious firm to spend months on an expensive deep dive, and they come back, excited, with one key insight: “You should publish more bestsellers, and fewer books that aren’t bestsellers.” Why didn’t we think of that?…