Cultivating Thought

Round-Down: McDonald’s Happy Readers Initiative Fated for Great Success

Round-Down: McDonald’s Happy Readers Initiative Fated for Great Success

ByPeter Kispert

  Roald Dahl’s estate, the National Literacy Trust, and McDonald’s have teamed up in a smart, new installment of the fast food franchise’s recent UK literacy initiative, Happy Readers. Fourteen-million Roald Dahl books have been created specifically for the project, featuring excerpts from some of the author’s classics, and will be distributed with Happy Meals in…

Round-Down: Literature To-Go

Round-Down: Literature To-Go

ByPeter Kispert

Restaurant chain Chipotle just announced plans to add to their recent “Cultivating Thought” series, including such writers as Jeffrey Eugenides, Amy Tan, and Neil Gaiman. The project’s promise is simple: great, short writing by these and other talented names–offered on burrito bags and soda cups. The prodigiously talented Jonathan Safran Foer came up with the…