Round-Down: McDonald’s Happy Readers Initiative Fated for Great Success
Roald Dahl’s estate, the National Literacy Trust, and McDonald’s have teamed up in a smart, new installment of the fast food franchise’s recent UK literacy initiative, Happy Readers. Fourteen-million Roald Dahl books have been created specifically for the project, featuring excerpts from some of the author’s classics, and will be distributed with Happy Meals in…