Contrast is the visual artist’s most powerful tool. Contrast does not necessarily mean opposite. Evil and contentment, white and off-white are both contrasts, but they are not opposites. Artists use a spectrum of tools to achieve contrast: color and light, saturation and tone shading and line, focus, scale and perspective, body language and facial expression,…
Writers should understand how to use color because seeing “red”and reading the word “red” can evoke the same heightened emotion. Our perception, behavior and mood can be influenced by color. Reaction to color is part of our evolutionary biology. The color blue, for example, is associated with the nighttime and rest, so it calms us. Yellow,…
Body language is the nonverbal expression of emotion and thought—a form of communicating arguably more effective than the system made up of words. Words are adequate for the less complex task of conveying information, but body language and tone do the heavy lifting. By some estimates only 7 percent of all communication is verbal. Our…
Of all the rules that artists follow, this one is paramount: never ever fill in details before the structure is done. Painters sometimes spend hours sketching before ever touching the canvas. And when they finally do, they build their work slowly, layering in color, laboring on the drawing underneath, roughing in the composition before tightening it…
Reading is a cognitive experience and written language can elicit in the brain an array of sensory perceptions. A description of an apple pie once made me put the book down so I could bask in its warm smell. But what the brain does most readily is see. It’s the mind’s “eye” that engages when…
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