Some call it Dick Lit, others call it Lad Lit, but many male authors reject both of these genre categories as being reductionist, inaccurate, and for unfairly lumping disparate novels into a single arbitrary category. How can gender be a genre, they ask.
There’s an old joke in publishing about consultants, though it’s probably rooted in truth. A new executive hires a prestigious firm to spend months on an expensive deep dive, and they come back, excited, with one key insight: “You should publish more bestsellers, and fewer books that aren’t bestsellers.” Why didn’t we think of that?…
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